Link building is the process of getting other websites to link back to yours. For local businesses in South Africa, these links tell Google your business is trustworthy and relevant to your area. I worked with a Rosebank café owner who thought link building was dead. His mate told him Google doesn’t care about links…
Online reviews shape how customers think about your business before they even walk through your door. Understanding the psychology behind reviews helps you see why they’re so powerful for local businesses. Last month, I watched a mate choose between two braai spots in Braamfontein. Both had decent menus and similar prices. One had 4.4 stars…
Local citations are online mentions of your business name, address, and phone number across the Internet. They play a massive role in helping local customers find you on Google. I’ll never forget chatting with a Sandton restaurant owner last year who couldn’t figure out why his spot wasn’t showing up in Google searches. Turns out,…